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Old 12-15-2010, 11:44 AM   #16
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im going to NY On sunday I'm going to try to make a stop there.
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Old 12-15-2010, 05:27 PM   #17
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I was there last week and was serioously underwhelmed
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Old 12-16-2010, 06:41 PM   #18
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I'm so sad to hear this. We loved the old 5th Ave store. DH stopped at the new one on his way home from work earlier this week and warned me that he wasn't overwhelmed. At first I was upset that he went there without us (figured it would be fun to experience it all together for the first time) but now not so much.
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Old 12-29-2010, 08:44 AM   #19
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I'm disappointed and I haven't even checked it out yet, but I trust all your opinions. I'm really going to miss the old store. I only got there twice, but I just loved the feel of that store. It was WDW in NYC. This sounds like it's any old Disney Store which just isn't the same. I guess I won't make a special trip to check it out.
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Old 12-29-2010, 05:40 PM   #20
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I loved, loved, loved the old store. It was like being in WDW north. The new Times Square store was a big disappointment for me and the kids. It is more like a dressed up Disney store. You cannot buy WDW merchandise like you could in the old store. I guess if you had never been to the old store, you would really like it, but having been at the old store, I was sad to see the new one.
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Old 12-29-2010, 10:48 PM   #21
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Does any one have anything good to say about the new store? We are going in March.
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Old 12-30-2010, 07:55 PM   #22
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Does any one have anything good to say about the new store? We are going in March.
Brenda, even though it is a big let down from the old store, it is a Disney store, so it is still fun to look around. Some of the displays and decor are pretty cool.
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Old 12-30-2010, 08:43 PM   #23
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It is even a little better then a regular Disney store. Definatly check it out, just don't expect it to be like the old one that was there. I was prepared not be disapointed in it when I went because of what everyone else was saying about it. But I was surprised and was happy with it.
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Old 01-17-2011, 08:08 AM   #24
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Does any one have anything good to say about the new store? We are going in March.
YES! We loved the chandelier 'inside' the castle. It is even more magical because you can't see it when you first come upstairs, but you have to go 'into the castle.' Look UP! It's beautiful and magical! -enjoy
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Old 01-28-2011, 01:36 PM   #25
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We were upset with it. We have a Disneystore on Long Island and the Times Square store looks the same, just larger.

I miss the 5th Ave store. I felt that one had a little more magic. I do like the new design and technology concepts but the store was just ehhh imo. If you are there go, or if you don't have one close to you. Other wise there are much better things to do in NYC. Save the $$$ spent there and see Lion King or Mary Poppins!
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Old 02-19-2012, 03:46 PM   #26
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oooohh! I am so sad to hear this! I've been wanting to visit,and now it sounds like a wasted trip! I loved getting park merchandise in NYC previously....boo!
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Old 03-04-2012, 09:59 AM   #27
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To understand your disappointment of any new Disney Store and current Disney Stores you have to understand the "chain of command."

Disney Stores and merchandise run more or less in this order.

1. All new and fast selling merchandise go to Disney shops, stores, etc. within the Disney parks.
2. As merchandise approaches the non moving stage they go on sale, discount, etc within the parks.
3. Non selling and over stocked items are then sent to Disney Company "D" Stores which are off park and only Cast Members and employees can make purchases. However Cast Members and employees can take family members and friends as guest into Company "D" Stores but merchandise have to be bought and paid by the CMs and employees showing their I.D. cards which is checked by computer (cash register) at time of sale. Of course all prices are below retail, on special, discounted, etc. Pins that generally sell for $6.00 and up that have not sold that reach the Company "D" Stores generally sell for $3.00 each, your choice of design. This includes Limited Edition Pins.
4. Next down the line I believe are Disney Outlets and then
5. Disney Stores.

Up to the past couple of years Disney Stores were franchised and privately owned. Guess who gets the "left overs"

Disney is now trying to buy the freanchises back and regain control.

Just a guess or question is what will the new practice, if any, be. Possibly the same as I would imagin they would retain the fast moving (selling) merchandise in the parks at higher prices to make more money. Siince regaining control over the past two years I have not seen or heard of any differences in the Disney Stores.
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Old 03-04-2012, 11:05 AM   #28
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i agree with most of you, it was very disapointing, small, not that special, just like one you would find in a mall, except for ny themed merchandise. ( but we can buy that at the disney outlet store, in our area)
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Old 03-04-2012, 11:15 AM   #29
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Originally Posted by Papa Mouse View Post
To understand your disappointment of any new Disney Store and current Disney Stores you have to understand the "chain of command."

Disney Stores and merchandise run more or less in this order.

1. All new and fast selling merchandise go to Disney shops, stores, etc. within the Disney parks.
2. As merchandise approaches the non moving stage they go on sale, discount, etc within the parks.
3. Non selling and over stocked items are then sent to Disney Company "D" Stores which are off park and only Cast Members and employees can make purchases. However Cast Members and employees can take family members and friends as guest into Company "D" Stores but merchandise have to be bought and paid by the CMs and employees showing their I.D. cards which is checked by computer (cash register) at time of sale. Of course all prices are below retail, on special, discounted, etc. Pins that generally sell for $6.00 and up that have not sold that reach the Company "D" Stores generally sell for $3.00 each, your choice of design. This includes Limited Edition Pins.
4. Next down the line I believe are Disney Outlets and then
5. Disney Stores.

Up to the past couple of years Disney Stores were franchised and privately owned. Guess who gets the "left overs"

Disney is now trying to buy the freanchises back and regain control.

Just a guess or question is what will the new practice, if any, be. Possibly the same as I would imagin they would retain the fast moving (selling) merchandise in the parks at higher prices to make more money. Siince regaining control over the past two years I have not seen or heard of any differences in the Disney Stores.
Having been in the Disney Store in Chicago in September, I am very, very surprised to read this. That store had specific merchandise to Chicago and was packed with some great items - loads of Cars 2 stuff, some of which we bought for our nephew. I've genuinely never felt that the Disney Stores are the bottom of the rung of the ladder when it comes to merchandise. In fact, I can honestly say that I noticed no difference in the quality of merchandise in the US, as opposed to the UK (where they are still owned by Disney and always have been - thank goodness... as we still get our DVC 10% discount! )

Now don't get me started on the Calais store... that's a different matter!
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Old 03-10-2012, 02:41 PM   #30
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It wasn't so much the merchandise. I think they had a decent variety of merchandise, and a a good selection of "NYC" items as well. It's just the cookie cutter approach to the store designs.

The mall stores all have to have a similar roll out. I am in design myself and started in retail design so this is a familiar concept for me. However the NYC store, should be a flagship. The old 5th ave store, had more of a World of Disney feeling, more high end- think FAO Schwartz. This store is a larger concept of the mall stores, and I have seen a few so I know. They have the LED color & image changing technology, the same di-cuts, the castle etc. They are branding themselves. However they should have left out the exposed factory ceilings and made this store a little special.

Oh well, I don't want to disappoint anyone, like I said if you are in NYC it is still worth the stop. My dh and I went back after we saw Wicked a few weeks ago and it was empty in there and it was a much nicer experience! I think the store is so much smaller then the other so it just feels so cramped so if you can go on an off hour you will appreciate it much better! They had some nice sale items too, and more adult selections then the mall stores.
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