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Old 04-13-2009, 01:40 PM   #1
hunnybe
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Thoughts on pricing?

I was wondering what everyone's thoughts were for pricing in the coming year. Since the economy has taken a dump and the cruise lines are suffering, do you think that the discounting will continue into next year with Disney? I know being a Florida resident, we have seen pricing at unseen lows.
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Old 04-13-2009, 02:22 PM   #2
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I wish non-Florida residents would get some big price reductions. I think more people will start cruising with the all-inclusive benefits.
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Old 04-13-2009, 04:00 PM   #3
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I think pricing will firm-up as the year goes by, but I tend to be an optimist about the economy.

DCL has been running fewer special deals than the other lines, and has offered fewer incentives than Disney's land-based destinations. If there are further major shocks to the economy, then we'll probably see more incentives. If the worst news is already behind us, then I suspect we we'll be seeing a return to DCL business-as-usual in pretty short order. They still have just the two ships and a huge base of happy repeat cruisers.
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Old 04-13-2009, 04:15 PM   #4
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Just a thought, but with the economy the way it is and the two new ships due out very soon, Disney just might start offering some incentives to get the first time cruiser and repeat customer seeing as their fleet will be bigger shortly. And it wouldn't be good for business if they couldn't fill those two new ships which were probably conceived in better economic times.
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Old 04-13-2009, 04:52 PM   #5
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Ah..always an optimist in the group! I ask because we have seen some sharp discounts recently and I debate signing up for a cruise with current pricing or hedge my bets. I agree about the limited supply versus the always present demand though.
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Old 04-13-2009, 05:51 PM   #6
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As a brit we`ve taken a bit of a double whammy with the exchange rate and our poor economy ( my business was 40% down last month)
I emailed DCL suggesting they might like to offer us poor brits some nice incentives similar to those offered to Florida residents. I got the usual cut and paste response.
DCL will suffer in this economy but maybe not quite as badly as other companies. I don`t expect big discounts.
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Old 04-13-2009, 06:32 PM   #7
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Disney has the highest prices of the mass market cruiselines and unless you like to travel at off times prepare to pay!!
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Old 04-13-2009, 07:11 PM   #8
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Originally Posted by cdnmickeyfan View Post
Just a thought, but with the economy the way it is and the two new ships due out very soon, Disney just might start offering some incentives to get the first time cruiser and repeat customer seeing as their fleet will be bigger shortly. And it wouldn't be good for business if they couldn't fill those two new ships which were probably conceived in better economic times.
With DCL's plan - new ship arrives in early 2011, and the Wonder is sent to California soon thereafter, and with the fourth ship arriving in 2012...

If the economy is still in a deep funk by early/mid-2010 when they start selling cruises for the first new ship and the new West Coast itineraries, then it will be a serious problem for DCL. However, even that could be mitigated by two circumstances... the large number of DCL fans who will want to sail on the new ship (which will probably be assigned to the 3- and 4- night itineraries), and the opening of a new market on the west coast. While some DCL fans may be diverted to the West Coast itineraries, there is still a very large population in California that hasn't sailed with DCL, and will be able to drive to the port (saving the money most of us spend on airfare).

One of the lesser-known facts about DCL is that its marketing budget (both for reaching the public and for reaching travel agents) is about the lowest per-guest in the large ship cruise business. They could simply increase their efforts in West Coast media markets to something resembling "normal" in the cruise industry, and probably succeed in keeping the Wonder nice and full. And I'm quite confident DCL will be getting huge amounts of free publicity surrounding the arrival of the new ships (for selling itineraries on the new ship).

Finally, something to consider is that they waited until this March to announce exactly when the new ships would arrive, and what would happen with the west coast. In other words, they knew about the economy when they announced their decision. If they were seriously concerned that they'd be in trouble by expanding capacity, they had another option - to take either the Magic or Wonder (temporarily) out of service when the new ship arrives, rather than move one of the ships to the west coast. While they haven't explicitly said what's going to be happening with the Caribbean itineraries, I can't imagine DCL having just one big new ship in the Caribbean and one ship on the west coast - they're already doing more business in the Caribbean than one of the new ships can handle, and it would be tough to offer 3-, 4- and 7-night itineraries with one ship (well, it's easy to make up a calendar like that, but having 3- and 4- night itineraries one week, then 7-night the next is harder to sell than having the same selection of itineraries every week).

Yes, the new ships could be arriving in better economic times. I'm just not willing to buy into the idea that Disney will issue major incentives. Anything but that! It's like believing an elephant can fly.

Oh, what's that, Dumbo?

Sorry folks, never mind!
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Old 04-13-2009, 07:34 PM   #9
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One of the lesser-known facts about DCL is that its marketing budget (both for reaching the public and for reaching travel agents) is about the lowest per-guest in the large ship cruise business.
Now that I think about it, I see commercials all the time for Carnival, Royal Carribean and Norwegian cruise lines in addition to lots of Disneyland commercials. But no DCL commercials. I figure it's a regional thing (the other lines have ports in CA and DLR is closer to us than WDW), but it's still something I didn't think about before now....

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Yes, the new ships could be arriving in better economic times. I'm just not willing to buy into the idea that Disney will issue major incentives.
Major incentives? Whatever. But if they expanded the "kids sail free" promo a few months - say, into October? Well, I wouldn't mind that one little bit!
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Old 04-13-2009, 08:12 PM   #10
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Dave:
Thank you so much for your more than adequate opinion of the DCL market. I appreciate the time you took to thoroughly give a lay of the land. I tend to agree with everything you said...I just had hopes
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Old 04-14-2009, 01:26 AM   #11
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I'm still hoping for discounting on the European cruises, as those are exceptionally highly priced, compared to the same itinerary on other lines, but I'm not aware of anything so far...
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Old 04-14-2009, 02:39 PM   #12
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When we were on the seven night Eastern Caribbean over spring break they were offering 20% off plus a $400 shipboard credit if you booked onboard. However, that is the only discount I have seen. They are exceptionally expensive, as you mention.
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Old 04-15-2009, 08:45 AM   #13
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Price Drop

I don't know anyone else's experience, but we signed up for our Magic cruise (sailing May 30 2009) last fall and paid in full in early March. Because there are 6 in our family, it required two cabins.

We got an email in mid-March saying we'd be getting a credit back of over $3,000 due to lower rates. We were shocked, elated, happy, amazed!

I can only imagine this is due to the economic times.
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