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[Mariposa]

I was doing my daily check on MouseSavers and ran across some bad news for AP holders. You can read about it here.

Essentially, it appears that Disney has decided to mess with the AP discounts pretty significantly. Guess we'll be looking off-site for our Nov. trip.. I'm just not willing to pay rack rate OR activate my AP three months early.

[hktmom]

eeewww...why isn't Disney doing more to "Thank" AP holders? Seems to me that an AP holder would hold the same clout for perks as Conceirge?

To bad Disney, more bad PR. Time to get back on track already.

Heather

[WillCAD]

I got real angry when I came home and read this stuff, and wound up sending a long-winded email through the Passholder web site:

[ QUOTE ]

There are many rumors flying about today on the subject of major changes in the works for Walt Disney World Annual Passholders.

Some of these rumors are extremely disturbing and disheartening to me as a Passholder and as a frequent visitor (15 times since 1990) to the WDW resort, and I would like to address some of these rumors, as well as some of the current Passholder policies and trends of the past few years.

1) Buying an Annual Passport
Current procedures for obtaining and renewing a WDW Annual Passport (AP) or Premium Annual Passport (PAP) seem reasonable and flexible. Buying an AP from Disney's EarPort store at Orlando International Airport, one of the other local locations, or at Guest Relations and ticket windows at the WDW theme parks is simple and quick, as is exchanging a voucher from an on-line or telephone AP purchase.

However, the AP cards themselves are somewhat flimsy, cheap, and sub-standard; just up the road at Universal Studios, an AP is not only half the cost, but comes with substantially better dining and merchandise discounts than a WDW AP, and the card itself is a hard-laminated ID card with the Passholders picture on it. That's value! WDW could certainly learn a thing or two from their immediate competition at Universal Studios Florida.

2) Discounts
WDW Passholders have historically been granted discounts on merchandise, dining, and tours. But these discounts have shrunken repeatedly over the years until they are now a pale shadow of their former selves, and are far inferior to the 15% dining and 20% merchandise discounts granted to Universal Studios Passholders, not to mention the extremely limited number of locations where these WDW discounts can be used.

Match your competition! Give WDW Passholders a 20% discount on all merchandise bought at any gift shop in the theme parks or resorts (excluding carts, excluding periodicals, excluding non-WDW sundries in the resort gift shops), and spread the dining discounts to include both table and counter service venues throughout the property (excluding smaller drink and snack carts). And allow PAP Passholders these discounts at venues inside DisneyQuest and the water parks. Give Passholders these discounts and watch your revenues soar as they buy, buy, buy those discounted items!

3) Room discounts
WDW Passholders wait with baited breath all year long to see their WDW room discounts released. But those discounts change from year to year, season to season, and day to day, as WDW uses Passholders like seat fillers at the Oscars to boost low bookings, then conveniently forgets about them when the bookings increase. Passholders are, by definition, WDW's most loyal, most dependable, and most profitable repeat customers, and loyal, repeat customers are the backbone of any successful business. Instead of taking us for granted and only throwing us bones in the form of room discounts in time of sub-par bookings, WDW should be elevating Passholders to exalted, privileged status among WDW Guests.

Passholder room discounts should be stabilized and standardized to reflect a flat, across the board discount of 35% off the rack rate, and availability should be standardized at 15% of all standard room categories and 10% of all preferred room categories at all WDW resorts. Packages should also be discounted by 35%, across the board. Cancellation policies, also, should be better than those available to the general public from the Walt Disney Travel Company, and should match those currently available to room-only bookings.

RUMOR: Passholders will be forced to only book on-line or through a travel agent
This is absolutely terrible, since not all Passholders book through travel agents or have internet access.

RUMOR: Passholder deposits will become non-refundable
This is a travesty! The word "non-refundable" is typically used only by cheap, sleazy, second-rate, or outright fraudulent travel peddlers interested only in bilking and wringing out every cent from their victims while giving little or nothing to them in return. Disney has always been above such sheer greed tactics in the past, but apparently the winds of change sometimes bring foul odors with them.

RUMOR: Passholders will only be allowed to book one room at a time
So if my family is large enough to need two rooms, I can only get my Passholder discount on one of them? Again, that's a tactic of sheer greed, designed to wring every last penny out of Passholders. Tactics like these will simply drive me out of WDW and into off-site non-Disney hotels.

RUMOR: Current, activated APs will be required for all Passholder room bookings - vouchers will no longer be sufficient
So if I buy an AP on-line or by phone in advance of my trip, but can't activate it until I arrive, then I can't book a room at the AP rate? Seeing as how an AP voucher is completely non-refundable under any circumstances, having one should entitle a person to book a room with the AP rate, so long as they can show the activated AP at check-in or immediately after.

And while on the subject, it should be possible to exchange a voucher for an AP at any of the resorts, so that those with AP rates can show their valid APs at check-in, as required, instead of being forced to go to one of the theme parks or Downtown Disney before going to the resort. This is an especially acute issue for those who fly into Orlando from the west coast and don't arrive until late in the evening when the parks and Downtown Disney are closed.

RUMOR: Passholder-discounted rooms will require booking no less than 120 days in advance
So if I decide to take a trip on only 30-days notice, I can't get my Passholder discount? That's dumb; having an Annual Pass makes it possible for Passholders to go to WDW more often, sometimes on short notice, which is good for WDW because it means more profits coming into their coffers. But if I have to pay rack rate for a trip unless I book more than 120 days out, I may just stay off-site, or even stay home. And if I don't take those extra trips during the year, then why do I even need the AP in the first place?

4) Conclusion
Give more, give better, and give consistent discounts to the very best customers you have, or you risk alienating them and potentially losing them top your competition.

If the above rumors about AP booking policies do indeed come to fruition, I will not only let my AP lapse without renewing, but I may take a couple of years off from my yearly WDW vacations to visit places like Las Vegas and New Orleans instead. I love WDW and I love my yearly trips there, but if WDW can't treat their very best, most loyal, most dependable customers (Passholders) better than their direct competition (Universal Studios), then I will have little or no incentive to spend my hard-earned vacation dollars at WDW instead of someplace else where I can get far more value for them.

Live the Magic!


[/ QUOTE ]

[tinksmom]

Well said! Let us know if you get a response.
tenya

[hktmom]

Will your e-mail to them would make a great petition...your words speak volumes, volumes would speak volumes too. Just an idea-

Heather

[lauren-roxy]

Great e-mail Will! Let us know if you hear anything! This really is a shame to those who are the most loyal customers to Disney!

[TheGoof]

Willcad,

Great letter.

There is already another stream on this in the Resorts topic, and I posted the letter that I wrote to Disney last night on that stream.

See: http://www.passporterboards.com/ubb/show...part=2&vc=1

My letter is in the second post from me on that page.

This is really just a continuation of the absolute disregard that the Disney company has been exhibiting towards its most loyal customer base.

[Jennifer2003]

Will...that IS a really good email! Good luck!

I sent a little message myself last night...let's hope that they listen to us!

Jennifer

[AzureHaven]

I am not only disappointed but heartbroken as well. My next and final AP Disney vacation is scheduled for 9/15-9/22. I had planned to purchase another AP ticket when this years expired in September. If this information is correct I'm quite sure I have purchased my first and last AP.

[Fortissimo]

Will, that was an awesome letter!

[LisaJ]

AMEN, WillCAD!!!!!!

What in the world is WDW thinking??? Oh, I just answered my own question - they're NOT thinking.

[LSUtigerfan]

Great letter, Will. Can't wait to hear what happens....let's just hope they don't fuel the fire by sending out one of their infamous generic band-aid responses!

[Joy J]

I too decided to contact Disney with a complaint about this new policy regarding annual passes. Here's what I wrote:

I was absolutely shocked to learn about the changes Disney is instituting regarding annual pass discounts on Disney resort rooms. If I'm understanding the changes correctly, it would mean that as an AP holder, I would not be privy to any better discounts than those offered to the general public. Plus, on top of this, I would be expected to book my reservation online at least 3 months in advance with a one night unrefundable deposit. Add to that the fact that I would also be expected to have a valid and current AP at the time of reservation and not just a voucher to be redeemed once I arrived at Disney, and you have what I consider to be an extremely undesirable scenario. Far from rewarding the Disney loyal and faithful who buy annual passes so that they can come to WDW more frequently during a one year period, you're actually penalizing them. This does not make any sense to me at all from even a strictly business perspective.

For example, by the time my current annual pass expires, I will have spent 40 nights at WDW within a one year period. When you factor in all the meals and souvenirs I buy while down at WDW plus resort costs for part of that (I'm a DVC member so I have only had to utilize the AP room discounts for some of the nights) and behind the scenes tours and recreation costs, you come up with a ton of money that I and my family have willingly forked over to your company. I am not denying that WDW provides all of its guests with a first quality vacation experience second to none in the entire world but it still makes no sense for Disney to institute a plan that will only succeed in turning away a lot of Disneyphiles who will then look elsewhere for a place to spend their family vacations. Since I'm a DVC member, this new policy will not affect me as severely as it does a lot of other Disney annual passholders. But even in my case, it will mean that the only time I will end up spending in future at WDW will be those nights covered by my DVC points without any extra trips thrown in because of the lack of substantial AP room discounts. This, in turn, means a lot of lost revenue for Disney.

Over and above this simply being poor business strategy, it's also a real kick in the teeth to those of us who have loyally supported WDW for years. It's truly a case of Disney biting the hand that feeds them. I post on several Disney-related internet forums and on all of them, there have been a ton of posts from exceptionally disgruntled Disney annual passholders who cannot believe Disney would treat them so shabbily.

I sincerely urge the powers that be at Disney to reconsider this genuinely stupid change in policy regarding annual passholders and room discounts before the company succeeds in only losing a lot of business and creating a lot of ill will amongst its formerly very satisfied customers.

I would sincerely appreciate a reply to my concerns.

Thanks in advance for your kind attention to this matter,

Joy Johns

Hopefully, Disney will hear from enough upset people that they will reconsider this new policy. I'll let everybody know if and when I hear back from them.

Joy

[TheGoof]

Joy,

Tell us how you really feel...


Just kidding, thats a great letter, and I think that every one of the passholders should be writing and putting in as polite a terms as possible what an absolute slap in the face this is to their most loyal fanbase.

TheGoof

[Mariposa]

I'm sending a letter off today, too, and will edit this with it's contents once it's done..

Mainly I'm just posting to urge everyone who's upset with this to write to Disney. It doesn't have to be eloquent (I know Will, TheGoof, and Joy have set the bar pretty high on that front ), it just has to say that you don't like the new policies! The only way Disney will even consider reconsidering these ridiculous changes (before they can read the financial downside, that is) is if the AP holders (and potential AP holders) start beating down their doors with complaints.