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Old 01-30-2011, 01:59 PM   #1
BJ Wanlund
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Lego the new sponsor of Imagination?!

Well, here's a good one for you guys. People have already spotted Lego toys in the exit gift shop of the Imagination pavilion!

Is this a sign of Lego supplanting Kodak as the sponsor of the Imagination pavilion? Because if it is, it's a brilliant move for the Lego people, and Orlando will become a Lego pilgrimage location for a few years, what with Legoland coming, and the expanded Lego Imagination Center at Downtown Disney, and many more Lego-related locales around Orlando.

Your thoughts?

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Old 01-30-2011, 02:39 PM   #2
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I think it's just a shift of merchandise selection. A full sponsorship is a long-term, very big bucks commitment, and I haven't heard that Kodak was pulling out.

That said, I think Imagination Pavilion and Lego would be a great combination. What the Imagineers and the Lego designers could do together could be totally awesome. But unless Disney buys Lego, I have a feeling we're not going to see that happen.
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Old 01-30-2011, 02:49 PM   #3
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This would be interesting to see...I'm hoping they do something with this area soon, since there is basically nothing there at the end of the Figment ride...
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Old 01-30-2011, 03:35 PM   #4
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I don't see Lego making that kind of investment in a Disney pavilion while they're building a Legoland essentially across town.
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Old 01-30-2011, 04:13 PM   #5
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They're building a Legoland in Orlando?
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Old 01-30-2011, 04:32 PM   #6
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LEGOLAND Florida - LEGOLAND Opening fall 2011.
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Old 01-30-2011, 04:34 PM   #7
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LEGOLAND Florida - LEGOLAND Opening fall 2011.
Wow! What rock have I been under??? LOL

Thanks, Dave!

ETA - Looks like this is going where Cypress Gardens was? Am I correct in saying that? I did a Google map off their website.

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Old 01-30-2011, 07:21 PM   #8
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Wow! What rock have I been under?.
Me too!!
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Old 01-30-2011, 07:38 PM   #9
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If they are neat!!!!!!!!!!!!!!!
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Old 01-30-2011, 09:20 PM   #10
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We will be there in the fall-can't wait.
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Old 01-30-2011, 10:09 PM   #11
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i was wondering if they were doing anything with the end of the imagination ride, when i was there in Sept everything was being boarded up and then they announced Kodak was ending sponsorship of the pavillion. Lego would be a great fit. To bad they haven't found a sponsor yet
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Old 01-31-2011, 08:21 PM   #12
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Anyone know how far away in drive time that legoland will be from wdw?
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Old 02-01-2011, 10:25 AM   #13
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Anyone know how far away in drive time that legoland will be from wdw?
Under an hour. It'll be in Winterhaven. I ran it on google maps and it said 48 minutes.
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Old 02-01-2011, 01:34 PM   #14
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Under an hour. It'll be in Winterhaven. I ran it on google maps and it said 48 minutes.
Thanks!
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Old 02-10-2011, 04:03 PM   #15
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LEGO would certainly tie in with the imagination theme, however, I can't see Disney building closer ties than it already has with another company which is in the process of building a park which will draw guests away from its own parks. Likewise I can't see LEGO committing the funding to sponsor an attraction in a rival park when it's in the process of building its own park.
The only things that might "mititgate" this would be LEGO would have a Disney section in its park, thus creating mutually reciprocated guest interest or is Disney going to buy the LEGO company?
HHHMMM!!!!!! Guess we'll have to wait and see!!
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