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Old 06-13-2012, 01:24 PM   #1
Timothy Mouse
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GF DVC Initial Price Point

Just a thread for pure speculation. What do you think the initial price point will be for the Grand Floridan DVC resort when it opens?

I'm thinking somewhere in the range of $180-$200/pt. $200 may seem too high but I would expect something closer to $180 than $200.
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Old 06-13-2012, 01:28 PM   #2
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I told Cheryl the other day that I wouldn't be surprised if they were near $200 per point. It's getting ridiculous and makes me very glad I bought in when I did.
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Old 06-13-2012, 01:36 PM   #3
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$200 as the benefit of being a nice round number but also has the possibility of turning some people off because of the mental barrier of $200 per point.
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Old 06-13-2012, 03:38 PM   #4
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I agree that $200 sounds like what Disney is aiming for. I think they will have numerous incentives, however, that do not make this price sound as bad as it is. They will draw people in with the incentives until they have enough sold to feel comfortable, and then those incentives will go away and people will be stuck paying that high price.

I am hoping that the high price for GFV will force some price cutting on the inventory in the other resorts they currently have. With the prices going up for both BLT and AKV those resorts are going to be harder and harder for Disney to sell.
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Old 06-13-2012, 06:26 PM   #5
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My guess is $180 or less.

BLT is $160 now and going up to $165 soon. That's without any incentives because points are so scarce. For VGF we could conceivably see a base price of $180 or so with incentives which take the net price lower. DVC loves to prey on the psychological impact of saving a few dollars--$180 with a $15 per point discount sounds a lot better than just marketing $165 per point.

Disney alienated buyers in the past by offering a high initial price and then dropping the rate a few months later. Early adopters were justifiably turned-off and many vowed to never buy so early again.

With Aulani DVC came right out and promised that the initial offering price would be the lowest ever. That would be a sound tactic for VGF as well. Better to price things reasonably from the start and quickly increase the rates if demand exceeds expectations.

In years' past they have also offered an exclusive purchase period to existing members before the general public. They spin it as a "member perk" to help get folks excited.

All of that said, it wouldn't surprise me if DVC also cranked-up the night point costs for a villa. The lowest priced BLT Lake View Studio is 17 points per night. For VGF it could be 18 or 19 points per night. Combine that with higher rates and you get an additional back-door price increase since buyers have to acquire more points to suit their needs.
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Old 06-14-2012, 02:05 AM   #6
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I'm thinking around $180-$185 a point. I think they will be $200 eventually, but not to begin with. The mental barrier around that will turn a lot of people off and, in this economy, I'm not sure Disney will want to do that.
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Old 06-14-2012, 03:17 AM   #7
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Just to let you know that I thought this was such a good topic that it helped to inspire this week's Disney Vacation Club, which is all about the rising cost of buying into the DVC.
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Old 06-14-2012, 11:45 AM   #8
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Quote:
Originally Posted by chezp View Post
Just to let you know that I thought this was such a good topic that it helped to inspire this week's Disney Vacation Club, which is all about the rising cost of buying into the DVC.
Happy I could provide you with some inspiration to blog.
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